How To Buy A Seo Site Audit Tools On A Shoestring Budget?

The need for Search Engine Optimization is to create receive your own site rank high on the search engine results pages. This could assist you to get found by prospective clients and your target audience.

Nevertheless, this is harder in practice. Countless webmasters are currently competing against each other on the sphere to edge one another out. Search engines have grown more complicated, with state and algorithms of the art technologies.

Here are a few excellent Search engine optimization companies that may help you in boosting your web site rankings and get your company on top of the heap. Semrush SEO tools are essential for you to use Search engine optimization with care.

Do You Need for Search Engine Optimization Site Audit Report?

This is being a starting point for the Search engine optimization Campaign for any website. Site Analysis will assist in understanding where you're now before you can start to plan where you would like to be and how to arrive there.
How To Buy A Seo Site Audit Tools On A Shoestring Budget?

What Is the Outcome of Search Engine Optimization Site Audit Report?

It displays the current performance of your web site against a wide range of internet search engine optimization criteria. It comes along with major issues, Search engine optimization Drawbacks in the web site and after that offering advice to on the way to solve them.

What Is The Best Toolset to Generate Search Engine Optimization Analysis?

Today's market offers many automated tools that may instantly supply you with the Search engine optimization Analysis Reports. And, we recommend the SEMrush Site Audit Tool to analyze your website free.

Will You Get Search Engine Optimization Site Audit for Free?

Definitely, most SEO Companies offer this SEO Site Audit/Analysis Report for free of cost. It's only to attract clients among the competitive industry. This relationship is a starting point to begin the Search engine optimization Campaign for any website. In several cases, these free services will act as a Lead Generation for Search engine optimization Services.

How correct that information's are and how appropriate those information's are?

Concluding by saying that to get extremely correct and appropriate result manually by referring by applying ultimate toolset, Expertise and the human eye is most important. And, all these services can avail by you for subscribing to the premium plan. 

You are sure to enjoy SEMrush fantastic $45 discount on the Award-Winning SEO Audit tool

How to Choose Good Search Engine Optimization Company?

Formal analysis about a Search engine optimization Company will assist to attain the correct company that can provide you the real Search engine optimization Service. You can then make an informed choice of whether to use our services again. The company that takes more time and comes up with a good report is appreciable. SEMrush is a renowned brand name and you can trust it.

Semrush Seo Tools

With regards to website analysis, SEMrush continues to be ruling the realm of Search engine marketing gurus. Some entrepreneurs of IT solutions in Dubai believed this as one of the most strong analysis tools of today's efficiency in construction approaches around and searching connections that were broken. Its capacity to crawl the URLs of a competitor is one of the reasons SEO's find this productive and extraordinary.

SEMrush is known for being exceptional among study tools and the various analysis. Some Search engine optimization specialists confess this one is their favorite. It crawls the most often and provides information for the domain to the most in-depth. And if precision and speed are what you're searching for, SEMrush is your weapon!

According to most Search engine optimization gurus in an internet search engine marketing Dubai firm, this Search engine optimization weapon is completely great with regards to performance statistics and web site data. Do not forget to use SEMrush Search engine optimization analysis tools in your venture.

SEO Best Practices

Keywords: Though the keywords will pull on the search engines and create your website rank higher, do not use Meta tags or keywords which don't have any connection with your page content. Otherwise, your site might wind up getting penalized. And you can bold or sew key terms to highlight them well. This is among the Search engine optimization best practices that are frequently ignored.

You should regularly update your web site content if you want to get your web site reach high rankings on SERPs. You change the keywords and according to fashion and also ought to keep watch of your opponents.

A lot of people have a propensity to ignore the quantity of traffic if they could optimize the image alt tags having the keyword phrases that are suitable which they might receive on their website. With the proper keywords, you can provide an accurate description of your pictures and make them readable for internet search engine robots.

Probably the most crucial and cardinal rules of Search engine optimization is to use your best keywords and optimize the content of your web site in a manner that makes it readily crawlable for search engines.

You could take advantage of tools such as SEMrush for free. You may use it to find out keywords associated with the niche that your web site deals with and find the most suitable keywords that individuals look for.

Free Website Traffic Analysis

Google Analytics is an excellent tool to monitor how a lot of people visit your website, which pages have been viewed the most, what keywords are bringing users to your website, etc. What about discovering how your website is doing compared to your opponents?

You will have access by establishing Benchmarking. Benchmarking allows you to compare the analytics accounts of your website in your own industry to Google Analytics users. The Benchmarking record is found in the traffic section of the navigation menu.

Your stats are in contrast with other web sites of comparable size. You may Click Open Category List to select the category for your own organization. You must allow your website stats to be included in the information for others to see Benchmarks' information.

The Benchmarking service offers context. Those within your business are competing for online space and attention, and your website will be in contrast to others even outside of your opponents.

Benchmarking provides information on how well others are doing and can be the starting place for research into how you might be doing better.

With this attribute, you may track your site's Visits, Pageviews, Pages per visit, Bounce Rate, Average Time on Site, and new site visits compared to data from other sites in your space. These comparisons do need to be taken with a grain of salt. Keep in mind that you can't determine which competitors/non-competitors the information is coming from.

That is why we are recommending the most trusted SEMrush SEO tools for complete website analysis. Use the SEMrush Services and please do comments on your experience. And, don’t forget to share this article with your social friends.

Tamilyogi – Tamil Movies Download New

Tamil Movies Download New

Nowadays, people are doing a lot of searching for Tamilyogi on the internet. People want to download HD movie Tamil and other new released movies on their Smartphone and PC. In the topic “Tamilyogi – Tamil Movies Download New” is fully covered by downloading techniques of new Tamil movies, Bollywood movies, Hollywood movies, popular web series and TV serials in HD and also covered the pros and cons of movie downloading websites.

Download Songs Lyrics In Hindi:

If you want to know how to download new and HD Tamil movies from Tamilyogi then this article is for you. You will find the best way to download HD movie Tamil 100% free here.

What is Tamilyogi?

Tamilyogi is piracy website which is involving in leaking newly released movies like Tamil, Telugu, Hindi, English, etc. This website is operated against DOT compliances and provides the services of new Tamil movies for free download. This website piracy any newly released movie and uploads it on its site, which users can download. And you know that Piracy is an illegal activity so the Indian Government has banned the website. Because of it, when you open a website like this, on your screen the message shows- "YOU ARE NOT AUTHORIZED TO ACCESS THIS WEB PAGE AS PER THE DOT COMPLIANCE".

The URL of such illegal website is blocked through ISP (Internet Service Provider) as per the government order. But if a URL of Tamilyogi website is blocked, then its webmaster redirects all its contents to a new URL. That is why Tamil movies download new is a difficult task.

Why Tamilyogi?

Recently Tamilyogi website became very popular among the movie lovers. The biggest reason for Tamilyogi being popular is that you can find new Tamil movies for free download along with Bollywood, Hollywood, Tollywood, Hindi dubbed movies, TV serials and Web Series 100% free and in high quality.

All the movies that are uploaded here are all high-quality movies. Here you will find movies in very good sound and picture in BluRay, HDRip, DVDrip, HD Videos, etc. and in 360p, 480p, 720p, and 1080p resolutions.

You can download the movies as per your needs but if your internet speed is marvelous which is definitely not impossible in the era of JIO, then you can directly stream your movies online.
Not only this, its website design is very user-friendly. It is available for free HD Movies to Download in various categories on the Tamilyogi website like - New Released Tamil HD Movies, Tamil Movies Dubbed in Hindi, Bollywood Movies, Hollywood Movies, Hollywood Movies Dubbed in Hindi, etc.

Why Should Not Use Tamilyogi?

The first and main reason is that the Department of Tele-communication, Gov. of India has declared that piracy is an illegal offense. Such a person or website which is involved in circulating copyrighted materials and piracy movies, CDs, software, Games, etc. online or offline is liable for fine and imprisonment by the law.

So, we recommend do not use Tamilyogi and other pirated movie downloading websites. This complete article is for educational purpose only and 7techniques don’t intend to promote piracy in any way. Our aim is to make all our readers aware in this regard. strongly condemns every kind of piracy.

And, the second reason for not recommending Tamilyogi by us is insecurity. Since Google's advertisements do not run on these websites, in order to make money, these websites put many kinds of unsafe advertisements on their website which disturbs you a lot. Therefore we also urge you not to open such websites. It can also be harmful to your Smartphone and Computer.

How to Download Tamil Movies from Tamilyogi?

To download the Tamil movie, a few steps are given below which you can follow to download new and HD Tamil movies absolutely free. But it will work, we do not guarantee it.

  • Step 1. First of all, you open, the official website of Tamilyogi. If this website is not available, then it will divert you to a new website. On that new website, you will get the same content that is found on
  • Step 2. After opening the website, select movies from the category of your choice or search by entering the name of the movie directly in the search box.
  • Step 3. By clicking on the Movie Download Link, you will also have the option to choose quality. You can choose any format from 360p, 480p, 720p and 1080p. The higher the pixel you choose, the higher the quality of the movies.
  • Step 4. Many pop-up ads will open as soon as you click on the download button. Such ads will keep you distracted. But in the end, with your knowledge and patience, you will find the right download link and will be able to download the movies you want.

Tamilyogi New Link 2019

If a URL of Tamilyogi website is blocked, then its webmaster redirects all its contents to a new URL. After blocking one URL by ISP, Tamilyogi had released several new URL for its visitors. Some popular URLs are,,, Tamilyogi.ccv,,,,,,, and

The hide and seek game between the Tamilyogi Team and ISP continues.

Tamilyogi VS Tamilrockers

Even before Tamilyogi, many popular Tamil Movie Download websites have been run, which have been making Pirated Movies available on the net for free download. "Tamilrockers" name comes in such a popular website on which the government took strict action and its operators had to be jailed also.

Both Tamilyogi and Tamilrockers are Piracy Websites. Both websites upload the Pirated version of movies on their website as soon as the movies are released. In this case, Tamilrockers is far ahead of Tamilyogi.

Many news articles of leaking newly released movie by Tamilrockers reported by the Indianexpress news website. Many newly released full movies were leaked by Tamilrockers like Section 375, Pailwaan full, Chhichhore, Sivappu Manjal Pachai, Magamuni, Saaho, Nerkonda Paarvai, Batla House, Ranarangam, Comali, etc.
This news proves that despite tough government actions, websites like Tamilyogi and Tamilrockers are active on the Internet for Free Tamil Movies Download from a proxy server.


We all need entertainment and cinema to fulfill this need very well. The craze to see a film in theaters earlier was not a craze among people today. The reason is that today due to cheap smartphone and free data, everyone is watching the film on their mobile. There is no audience in the cinema hall.
In this whole scenario, the business of Pirated Movie Downloading Websites spread very fast which leaked on its website as soon as the new movie is released. Tamilyogi, Tamilrockers, TamilGun are named prominently in similar websites.
Tamilyogi is such a movie downloading website being run illegally, which has been banned by the Indian government. And you also know that Piracy is an illegal activity. It is a crime to use the Piracy Website in the Guidelines of DOT i.e. Department of Tele-communication.

Our aim is to make all of you aware in this regard. strongly condemns every kind of piracy. This article is only for education and we do not promote piracy in any way. We want you to choose the legal way to download someone's original content.

Read More From This Blog-

What Is Digital Marketing? How It Is Different From Traditional Marketing?

Introduction to Digital Marketing

What is digital marketing? Now, digital marketing is all marketing that is done over the digital platform or digital media.

What are the things that marketers can possibly do over a digital platform?

Digital Marketing

They can use digital media for the creation of products and services.

There are a lot of companies that gather ideas from customers over social media platforms.

There are a lot of companies that engage in a specific activity called co-creation or co-production where the customers actively participate and get involved in the creation of products and services.

Digital Media and digital platforms can also be used for communication and for the promotion of the products.

We also know that there is a lot of social media promotion that happens. Many times companies have a lot of sales and a lot of promotional activities that they do.

For example, there are e-commerce companies in India which basically have huge sales around the festival seasons.

So you can use digital platforms to communicate about products, about services, about specific events that you're doing, about different people who are involved in the company's ecosystem.

It can also be used to manage a lot of your reputation in the marketplace. For example, there are companies that often have to encounter a lot of negative news in the market place. So how is that you can reach out to customers very effectively and make sure that all of this negative news can be neutralized? For communication and promotion, digital technologies can be used.

Of course, another important element of using digital marketing is for the selling or delivery of products and services to customers. E-commerce is a very brilliant example here. You have a lot of companies that have created their businesses and their business models in the e-commerce space.

Companies like Amazon, companies like Flipkart are engaged in creating a marketplace for customers to come and purchase your products. So delivery and selling of products and services to customers is also something that is done through the digital platform.

There is a lot of data that you can collect from digital media. You had a lot of problems collecting authentic data from customers earlier. You had a problem wherein you had to go to customers with a survey or a questionnaire and ask for their feedback about a lot of things.

But as of today with the help of digital marketing techniques, it has become very easy for you to collect all of this data because this data is available to you in real-time.

You can listen to what the customer is saying, you can also understand what the customer is saying. One example is a lot of customers today use your products and give feedback, give reviews about your products on online platforms.

Say for example, when you go to Amazon, you see there are star ratings and there are review comments that customers have provided. Now all of these review comments are rich information about what your product is and what customers feel about your product.

Many times companies use all of this to understand what improvements can be made on this product.

So unlike the case where you had to go to the customer to understand what the customer felt about the product, in today's day, because of digital marketing tools and techniques, it is very easy for you to listen to and understand the customers.

A lot of this can be used to improve the products and services. In a lot of cases when you have to come out with new products, such information becomes very important.

There are also a lot of techniques that are used to manage relationships with customers. You would have heard about this term called customer relationship management, wherein you are trying to have a relationship with the customer that is beyond the normal selling and buying cycle, wherein you're trying to keep reminding the customer about a lot of benefits that you're doing, wherein a lot of loyalty programs are done by companies.

In the digital space, all of this becomes very easy. Say for example, when we use emails to remind customers about their consumption patterns, to give them some loyalty benefits and all of this is communicated either through emails or through social media or through mobile platforms. All of this is because digital marketing is the enabler here.

It also helps you to understand what the competition is doing. Nowadays, it has become a very open world. We all understand what everybody else in the world is doing.

Hence it has become very important and very easy for us to understand what the competition is doing.

Philip Kotler Definition of Digital Marketing

Philip Kotler has also given a definition of what digital marketing is. He defines digital marketing as a form of direct marketing, which links consumers with sellers electronically using interactive technologies like emails, online forums, and newsgroups, interactive television, mobile platforms, social media, etc.

So in this definition, basically he captures everything that I have been talking to you about: use of electronic platforms, use of electronic media, and how customers can be made aware of your products, how products can be delivered to these customers, how you can understand what the customer is feeling about your products, and on top of all of that, how you can create new products and strategize your way to success.

Salient Features of digital marketing and how it is different from traditional marketing?

digital marketing ecosystem

Now there are certain salient features of digital marketing and how it is different from what traditional marketing was.

For example, when we think about traditional marketing and the way in which traditional marketing used to operate, we always used to think that the marketer knows everything.

The marketer or the company that is manufacturing the product has all understanding of what the customer wants, what the customer feels, and the only activity that you're involved in was to communicate it to the customer.

Today with the emergence of digital platforms, it has become much more interactive in nature.

The communication is no longer one way from the marketer to the customer, but it is a two-way interaction now. The marketer can, of course, reach out to the customer while the customer can also come back to the marketer, give the marketer feedback about the product, ask questions to the marketer, etc.

Remember the case of television advertising. It is a one-way platform. You can only communicate with the customer through the television platform.

You cannot hear back what the customer is feeling. In many cases, companies don't necessarily know what the customer is feeling.

In digital media, it is very easy for you to communicate both ways, so that is why two-way communication is very effective.

It is also important to understand that apart from the marketer and the customer communicating with one another, there is also many-way communication that is going on.

Think of the case of social media. You use a product, you like the product, you might go and talk about that as a status update on Facebook, you might go and tweet about the product, you might take a picture of yourself in a very fancy location using the product and put it on Instagram.

Now the communication has become many-way rather than the marketer and the customer talking to one another. You have many customers who are interacting with your product easier and in much more accessible platforms without spending any money.

Segmentation and targeting have become much effective now. You might recall we had discussed segmentation and targeting in one of the previous articles.
Segmentation was how you broke down the heterogeneous market into homogeneous groups so that you can target one or a few of these groups very effectively.

Now with digital platforms, you can do segmentation and you can do targeting much effectively because segmentation and targeting require data and understanding of the customer which the digital platform provides to you.

If you remember your YouTube consumption, when you go to YouTube from one browser on your computer, you might see a set of videos, a set of recommendations that are provided specifically to you. No other customers in the world might have the same usage pattern, same videos and the same channels that they're watching.

So now it is possible for us to market individually to each customer and provide options and services and products for the requirements of specific customers at an individual level, which was not very easy and not very effective in the earlier days of traditional marketing.

As I mentioned already, it is easy to measure and also every company has an equal opportunity in the digital space because earlier if you're talking about television advertising, it is expensive, it is only accessible to companies who have a big budget.

Today when you're talking about social media platforms and reaching out to customers on such platforms, it has become easy for most companies to operate in this place. So the opportunity has become very easy.

You might also remember there are generally two types of techniques that marketers use. One is called push marketing and the other is called pull marketing.

Push Marketing

Push marketing is where you use a lot of trade promotions, a lot of incentives to trade partners specifically to retailers and wholesalers who are now going to push your product to the market.

Say for example, if you go to a Kirana store near to your house and you are trying to buy a product, but you don't know which product to buy, you might ask the retailer, the owner of the Kirana store as to which product should I buy?

The Kirana store owner in most cases is going to recommend the product which gives him the highest margins. So if I sell a product for 10 rupees, I get two rupees on this product v/s three rupees on the other product, I will always recommend the three rupee product because that is what gives me a higher margin.

So this kind of incentivization on the trading platform or to trade partners and thereby making sure that the product is available in the market and bought by customers are generally known as push technique.

Read more - Five stage process that consumers use to make a purchase decision

Pull Marketing

On the other hand, there are techniques where you provide a lot of advertising, a lot of information to customers, and all of this information is used by customers to now go to the retail space and collect your product or for demanding your product. That is what a lot of other companies do. These kinds of techniques which basically make the customer pull your product is known as pull marketing.

Now, digital platforms help you do both of these things simultaneously.

Say for example, if I use display advertising, if I use email campaigns, if I use any kind of technique whereby I'm pushing my product to the customer, it helps me to push marketing.

At the same time if I know of customers who are interested in certain products who might be willing to search for this product on a search engine, they might see my advertisement and buy this product, so pull also is possible.

So both push, as well as pull marketing, can be done very easily. You get real-time feedback from customers and feedback on your campaigns.

Earlier in traditional campaigns, if you run an advertising campaign, you hardly know what the impact of the campaign is.

There is a very interesting quote that says that traditional advertising is mostly about spray and pray.

You are spraying the content and spraying the message across the entire market or across the entire target group and you're praying that people will come and buy your product.
It was not very accountable. You didn't know if your campaign was doing good or doing bad. You might have had created a campaign, you might have spent millions of dollars in the production and in the airing of all of these advertisements, but the impact might not be significantly high.

In digital platforms, it is not the case. You have real-time feedback so you can measure return on investment in real-time.

There is also a drastic shift in the moment of truth theory. Generally, we used to consider three moments of truth that used to happen when we're talking about traditional marketing: the first, the second, and the third moment of truth.

The first moment of truth is basically the first interaction that the customer has with your product. Often times it happens in the point of purchase location or probably in the retail space where the customer first sees the product on the retail shelf.

The second moment of truth is where the customer actually purchases your product from the retail location.

And the third moment of truth is once a customer has used the product, what is the feedback that the customer gets, whether the customer sees that the product has met his or her expectations, or whether the product has not been good enough to meet his or her expectations.

So, in traditional marketing, these were the three moments of truth.

Now what has happened with digital marketing is that there has now become a Zeroth Moment Of Truth.

What Is Zeroth Moment Of Truth?

ZMOT (Zeroth Moment Of Truth) is basically the digital information search that the customer engages in. Many times prior to you going to a retail location or prior to you going to an e-commerce platform, there's a lot of information search that you do wherein the customer now has one more stage wherein the customer interacts with the product.

So zeroth moment of truth is again something that has gotten itself evolved because of the digital marketing practices and that is one salient feature that makes itself different from the traditional marketing practices.

Read more - Word of Mouth Marketing

Digital marketing applications are always available to customers irrespective of the location of the customer, irrespective of what the customer wants as language preference, irrespective of whether the customer is browsing for your product information in the morning hours, in business hours, or during the midnight or during later hours in the day.

It becomes very easy for you to provide your information to the customer and be available to the customer round the clock. So information is always available and you can purchase the product at any point of time in the day.

Traditionally you had to wait for information when the business hours of the company are on, you had to wait for purchasing the product when the retail store is available and when the retail store is open, which might be from nine in the morning till ten in the night, but after that you have to wait till the next business day.

With digital marketing, all of this has become much easier for customers, so always availability is one more thing and personalization, of course, remember I mentioned to you about the YouTube example.

You can personalize content, you can personalize information and you can personalize the product for each customer's requirement because digital technology helps you do all of these things, so these are some salient features that make digital marketing a lot different from traditional marketing.

The Key Elements of the Digital Marketing Ecosystem

key elements of the digital marketing

We are going to discuss the key elements of the digital marketing ecosystem now. The manufacturer or the marketer of the product is on one end and the customer or the consumer of the product is on the other end and we're trying to see what are the directions and what are the different things that are out there for which a marketer can use in order to make sure that the product is communicated, promoted and sold effectively in between these two entities.

So the first element here is the manufacturer, and then you have the consumer.

All the activities that are involved in the fulfillment or the delivery or selling of products and services from the manufacturer to the customer happen across platforms which are generally called the e-commerce platforms.

So, any platform that you're talking about, Amazon, Flipkart or any other platform, eBay for example; all of these platforms are e-commerce platforms.

Now in e-commerce platforms, you might have platforms that are consumer-driven. There might be platforms that are business to business-driven. So, there are a set of platforms that are B to B driving.

There are a set of platforms that are B to C driven. There are also other platforms which are C to C driven, wherein consumers or customers can now interact with other customers and sell products to them. So, all of these platforms exist.

Now when we're talking about other platforms, there are some platforms that basically the manufacturer or the marketer uses to reach out to the customer and communicate to the customer. These kinds of platforms are generally known as outbound marketing tools or outbound marketing techniques.

This is where you're basically trying to reach out to the customer rather than the customer coming to you. You're trying to go to the customer and try to talk to the customer.

Inbound marketing is where the customer is looking for something and you make yourself available for the customer. So in many cases, like we discussed in the awareness, interest, desire, stages of the customer's journey, the customer might be specifically looking for some information. So this is where the customer has an opportunity or the customer is trying to reach out to you and gather information about you.

In many cases, the consumer is now reaching out to you, which is now called inbound marketing. This is where you are making sure that there is an opportunity that all customers who have a necessity or who have a requirement for your product or service can directly reach out to you and come to you. So such kinds of platforms are inbound marketing platforms.

So you might use a lot of search engines here. Specifically you might use search engine optimization techniques wherein the customer is coming and searching for some information and he is directed to your website.

There might be social communities, communities on social media, etc, wherein the customer can go and discuss with other customers or discuss with experts who have the information and can provide this information.

There might be other opportunities where you will have a lot of email forums where the customer can come and register and type in a lot of information and it comes to you as an email wherein you can reach out to the customer very easily.

There might be a lot of call to action kinds of campaigns out there wherein the customer can get your address, get your phone number and thereby the customer can reach out to you.

So all of these elements where the customer can now easily come to the manufacturer are known as inbound marketing.

There is a completely different animal out there, which is social media. Now, social media is where consumers are interacting with other consumers. So is the case of mobile technologies. So social media and mobile platforms are predominantly used by consumers to interact with other consumers.

What manufacturers or marketers try to do is try to make themselves relevant in this ecosystem that predominantly is a consumer to consumer-driven. So when consumers go and register themselves for a Facebook page or for an Instagram account, what they're trying to do is to manage relationships with other consumers.

When you buy a mobile phone, you're buying a mobile phone so that you can now communicate with your family members, friends, etc. Now in these scenarios also marketers try to make themselves relevant. So that is where you'll find that a lot of Facebook, LinkedIn, Twitter marketing, which is part of the digital ecosystem, as part of the social media marketing, part of the digital ecosystem, as well as a lot of location-based applications, a lot of applications that are created so that customers can use them specifically on their mobile phones. All of this becomes important.

So there are five elements of the digital marketing ecosystem –

1. E-commerce

2. Outbound marketing

3. Inbound marketing

4. Social media marketing

5. Mobile marketing

If you take any company out there and try to see what kind of activities they do, this could be a good exercise for you to understand this better.

Take any company out there and try to map all the different activities that they do in the digital space. You'll find that companies have a mix of all of these different elements.

They might have a presence on e-commerce platforms. It could be their own e-commerce platform. It could be some other third-party e-commerce platform.

They might have applications where they try to reach out to customers and do outbound marketing.

They might have techniques where they are available when the customer is looking for them and do inbound marketing.

They might have a significant presence on social media wherein they will have their own Facebook pages, they will have their own twitter accounts, they will have a LinkedIn page, and they might have an account on Instagram. They might use a lot of influencers to talk positively about them.

They might also have mobile applications and a lot of mobile-based technologies that are used to reach out to customers.

So again, the elements of the digital marketing ecosystem include e-commerce, outbound marketing, inbound marketing, social media marketing, and mobile marketing.

We will come to each of these in a specific article that we're going to cover on this blog.

Read more - what are the different factors that influence the consumer?

Also to understand here are the three types of media that a company can have. These three types of media include paid media, owned media, and earned media.

So if you take the first letters of each of these, terms, P, O, E, M, it's also known as the POEM framework wherein we're talking about three types of media that the company can have.

Paid media is all the kind of platform wherein you're paying a third party to have a presence.

Say, for example, if you're advertising on Google, you basically are paying a certain amount of money to google so that your ad comes up in the top position in the search result page. So that is what paid media is.

You can do advertising on Facebook wherein Facebook is now going to show your advertisement. It could be a video advertisement, it could be a text advertisement, or it could be a remarketing campaign. Any of these can be shown by Facebook if you're going to pay Facebook a certain amount of money.

So, paid media is all the kind of media that you can use by paying a third party or paying the owner of certain media.

Owned media is all the media that you own. This is where we're talking about all different digital assets that the company owns.

We're talking about websites that the company owns. We're talking about social media accounts that the company owns. We're talking about different applications that the company owns from the google play store or from the apple store.

There could be a lot of such assets that the company has now invested money and resources in and created for themselves and they own all of these accounts or all of these platforms. So that is what owned media is.

In many cases, you get a lot of attention in the digital marketing space, not by paying the third party, not by investing in owning such accounts. This is where customers talk about you in a favorable manner. This is where customers like to talk positive things about you.

So all such platforms and all such media attention that you get that is basically because of the good products that you make or the good work that you're trying to do is what is known as earned media.

So paid media is when you're paying a third party for certain activities. It could have the cost per conversion, cost per lead, or cost per click kind of methods that are used. It could be the cost of impression.

If you remember, you would have seen a lot of advertisements that pop up at the beginning of a YouTube video wherein you'll see that the advertisement pops up and then after five seconds probably you'll click on that link which says skip the ad.

So all of this is basically by paying the media partner and this kind of advertising or this kind of media is paid media.

There are a lot of companies that have their own websites, their own digital applications, applications that the customer can download and use, websites where the customer can come and have information, raise grievances, buy products, etc. All of these are owned media and there are a lot of things that the customers do on their own.

Now, say, for example, you are a mobile phone company. The customer uses your mobile phone and finds that the mobile phone is extremely great. The customer talks about it in a video. The customer is a blogger who talks about it in a small video on YouTube.

So, such content you had not paid google for that, you have not paid YouTube for that, you have not invested in the production of such content, such content is called user-generated content and such user-generated content or such content that customers provide or customers make is generally what is known as earned media.

So, all of these are extremely important for us to understand as part of the ecosystem.


So, the "digital marketing" ecosystem gives us an understanding of the opportunities. It also gives us an opportunity to understand what kind of mix we should have. And when you strategize, you start by defining what your objectives are, designing the kind of digital marketing strategy, implementing the strategy, measuring it, and finally improving the overall strategy.

What Does AIDA Mean in Digital Marketing?

In this article, we’ll talk about the AIDAA model that helps us understand how the customer goes through in making a purchase decision. This is similar to the one that we discussed in the previous article under the title ‘five-stage process that consumers generally use to make a purchase decision.'

Now, the AIDA model is also a five-stage model which starts off with awareness, interest, desire, action, and advocacy.

Now I'll come into each of them in detail and we'll discuss how the customer moves from one stage to the other and how he comes to the purchase decision and why is it so relevant to us.


AIDA in Digital Marketing

1. Awareness

This is where the customer is aware of the certain products that are out there.

For example, when we talk about how the customer buys a certain product, today if you're thinking about buying a certain mobile phone, you need to be aware of the different brands that are out there. You need to be aware of different products that are out there, so that is where the first stage of awareness talks about.

So the first and most important activity that marketers need to do is to make sure that you are somebody who the customer is aware of, the customer knows that your brand exists.

Say for example, when we talk about different products out there, if you take the entire number of products that are available in the mobile phone category and put everything down into one bucket, all the brands of products, all the brands of mobile phone manufacturers and put them into one bucket, you can call them the total set, the total set of every brand or every offering that is available in this particular category.

Now, from the total set, of course, the customer is not going to be aware of all brands that are out there, the customer might be aware of a few brands which are out there. So from the total set, there are a smaller number or a limited number of brands that the customer is aware of.

Now, I might be aware of three brands, five brands, seven brands in a certain category. Think of all the brands that you're aware of in the mobile phone category.

Each customer has a certain number of brands that the customer is aware of. This is what we call the awareness set.

Now, one of the most important activities that marketers try to do or advertisers tries to do is to make sure that your brand is in the awareness set of all the customers in your target group.

All customers, which are part of the target segment that we discussed in the previous article, should be aware of your brand. So that is where awareness set comes into the picture.

Once the customer is aware of a certain brand, once there is also a need for buying a new mobile phone, the customer starts looking into the awareness sets and start considering not all, but a few of these brands that are out there.

Say, for example, I as a customer am aware of 10 different brands of mobile phones, but I might not necessarily be considering all these 10 brands when I'm making a purchase.

For example, there might be brands which I know, but these brands are not suitable for my requirement. So I might necessarily not think about these brands when I'm thinking about the purchase.

So that is where you talk about a smaller set of brands out there, even smaller than the awareness set, which generally we call the consideration set.

Now the consideration set is all the brands that the customer is evaluating.

In the evaluation of alternatives, the brands that we evaluate are the ones that are there in the consideration set.

Now, even from the consideration set, the customer now thinks about reducing the options and arriving at the final choice. So that is where the customer thinks about the choice set.

The choice set is generally a one or two or at max three brands from which the customer is now thinking to purchase.

So you start from the total set, you went into the awareness set, you came into the consideration set, you went into the choice set, and from the choice set, the customer finally makes a purchase decision.

The first stage is where you create awareness for your product. You might be communicating that the offering that you have, has certain benefits. You might be talking about the points of differentiation of this product. You might be talking about other advantages, the unique selling proposition of this product.

By doing so, you are now telling the customer, “Hey, look, see, I am having this offering for you and you should be aware of this offering.” Once the customer is aware of this offering, the next stage in the AIDA model is basically interesting.

2. Interest

Once a customer is available, once the customer is aware, the customer might start showing interest in the product.

Now, when the customer starts showing interest in the product, this is where the customer seeks out a lot of information. This might be the case where the customer goes into a search engine and starts looking for your product.

This might be the case where the customer, talks about your product and price to gather information.

So once awareness and interest are done, the third stage is where the customer has a lot of information about your product to now start desiring to buy your product.

3. Desire

This is where the customer is actually given much more information, a lot of incentives, a lot of motivating factors to now come and purchase your product. So that stage is a desire.

Once attention, interest, and desire are created, the fourth stage is that the customer actually acts.

4. Action

Action is where the customer actually purchases the product. So like we discussed in the earlier model, action is where the customer is buying your product and the next stage is advocacy.

5. Advocacy

Once a customer uses the product as we discussed earlier, he can be satisfied, or he can be dissatisfied. In each of these cases or either of these cases, the customer is now going to talk about your product.

He might talk good in case he liked the product, he might talk bad in case he didn't like the product. So in either of these cases, the customer will now talk about your product. So that is the advocacy.


So awareness, interest, desire, action, and advocacy (AIDAA) are the five stages in the consumer behavior model that we discussed.

So it is important for you to understand the AIDA model and why this model is important. Because it helps us map the entire journey that the customer goes through in arriving at a product purchase decision and beyond the product purchase decision, the customer might also engage in post-purchase behavior.

Five Stage Process That Consumers Use To Make a Purchase Decision

In this article, we'll talk about five-stage processes that help us understand how the customer goes through in making a purchase decision. Now you might feel that it's a very simple thing.

Every time that the customer has to buy a mobile phone or every time the customer has to buy a television or sometimes that they have to buy an air conditioner, it is a very easy thing for consumers to make their choice and it is something that automatically happens in the consumer's mind.

But no, in psychology, in marketing and in consumer behavior, we try to break this process down into different stages.

So we'll talk about a five-stage process that consumers generally use to make a purchase decision. Now, these five stages that you can see are need recognition, search for information, evaluation of alternatives, product purchase and post-purchase behavior.

Five Stage Process That Consumers Use To Make a Purchase Decision

Now I'll come into each of them in detail and we'll discuss how the customer moves from one stage to the other and how he comes to the purchase decision and why is it so relevant to us. Because we try to make sure that the customer can seamlessly move from one stage to the other and at the end of the day, the customer can come and procure our products.

Five Stage Process That Consumers Use To Make a Purchase Decision

1. Need Recognition

Now, the first and most important stage here is need recognition or identification of a certain need.

In the previous article ‘what is marketing,’ we had discussed that a need is basically a basic human requirement that the customer has. Say, for example, hunger, thirst, air, etc. are basic needs.

Now the customer needs to understand that there is certain need that exists. In many cases, the customers feel and understand these needs on their own.

Say, for example, you have your mobile phone, your mobile phone breaks one fine day. You have a need for a new mobile phone because you want to communicate with others. You have an understanding that your mobile phone doesn't work as well as it was expected to work because it has become very old, so now you have a need for replacing this and getting a new mobile phone.

So in many cases, the customer will identify the need in himself or herself.

In many other cases, the customer doesn't necessarily know the need, so hence there are ways in which we provide stimuli and we help the customer understand these needs.

2. Search for Information

Now, once a customer has understood that there is a specific need, the next thing the customer does is to search for information, search for ways in which he can fulfill that need, and this thirst for information is one of the critical ways wherein we try to make ourselves relevant to the customer.

The search for information in most cases starts from your immediate reference group like we discussed earlier in the article - what are the different factors that influence the consumer?

You will go about to ask your friends. You'll see what kind of products you're friends are consuming. You will see a lot of advertisements out there and in today's day because the information is so easily accessible, almost two-thirds of consumers who are making a purchase decision start from the internet.

They go to a search engine like Google or Yahoo or Bing or any of these places. They start searching for information there.

You see which products exist. You see which companies are offering these products. You see what are the prices of these products? What are the different features that are available? You have options to compare all of these products. That is where we talk about the second stage, which is the search for information.

3. Evaluation of Alternatives

Once the customer has searched for a lot of information, the third stage basically is to evaluate the available alternatives.

Say consider the example that the customer is now buying a mobile phone or let's take the example of any of you is buying a mobile phone, a very easy decision.

Now, the answer to this question in many cases is no, because the number of options that you have, the number of brands that are available, the closeness of all of these brands, all the brands look the same. The specifications are the same.

It is very difficult for you to identify which of these brands to buy, so it becomes very difficult for customers to now evaluate the available alternatives.

Many times the customer looks for key features in each of these products. The customer looks for features that are relevant to the customer.

Some customers might find that the battery life of the product is the most important feature for me, so I will go for the product that has the highest battery life.

Some other customers feel that the style of the product is more important to me, so I'll go for the product that has the best style.

Some other customers think that I'm a brand conscious person, so I should buy a product that is the best-known brand, so customers will go for the product that is the best-known brand.

So irrespective of whichever customer you are, the customer identifies a set of parameters or a set of attributes in the product and based on these attributes, the customer starts evaluating all of these different products.

4. Product Purchase

Once you have evaluated all the alternatives, think back at the case of you buying a mobile phone.

It's not a very easy decision to make, but once you have arrived at a product to buy; this particular brand, this particular model, this particular price point that I have to buy, now you get into the fourth stage which is the actual purchase decision or actual purchasing of the product.

There are different options that you have. You can think about buying the product from the online space. You can go to one of the e-commerce portals and buy the product there. You can think about buying the product from the offline space wherein you can go to the electronic store nearby to your house and buy the product from there.

There are different reasons why you choose one over the other. We know that in general if you consider online versus offline shopping scenarios, online shopping scenarios, you'll have products which are a little cheaper.

There are different reasons why online companies are able to provide new products at a cheaper rate, but you'll find that there are price advantages you have when you buy it from the online space, but it takes time for the product to be delivered to you.

If you are looking for a product immediately, you want the possession of the product immediately, then you cannot wait for the product to be delivered to your house probably three days, four days or a week later, so hence you might go to a retail store nearby and buy the product from the retail store nearby wherein you'll be able to get the product immediately, but it will, of course, be at a higher price.

Now, that is a trade-off that the customers generally mix. So purchasing is the fourth stage of the purchase process or the decision making a journey of the customer, and the next important element here is about the post-purchase behavior.

5. Post Purchase Behavior

After you have purchased the product, there are certain behaviors that the customer, a customer generally shows. One of them is the evaluation of whether the product was worthy or not. You would have, all heard about this concept of satisfaction.

Now satisfaction essentially is the difference between how the product or service performed versus how you expected it to perform.

Say, for example, you identified that you wanted a new product, searched for all the information that was available and evaluated different mobile phone options out there. The most important parameter for you was battery life. You expected that brand A is going to give you a battery life of three days.

You buy this product, bring it back home. Remember, your expectation was that the battery life is going to be three days.

Once you have come home, you start using this product and in eight hours the battery has gone dead. You started off with a full charge, but the battery died in eight hours.

Now the performance of the product was eight hours, whereas your expectation was three days. Now the performance was not able to meet your expectations, the outcome is going to be dissatisfaction.

When the performance of the product is exceeding expectations, say, for example, you expected the product to be working for three days, but the product actually works for a whole week. Now performance is actually exceeding the expectations and that is where we say that the customer is extremely satisfied.

Now, what happens when you're satisfied, you generally have a good feeling about the product. You have a reason why you will go about talking good about the product. You will also write a lot of good reviews on eCommerce platforms, on social media.

If you are unhappy with the product, you will do all the things on the contrary. You will go about talking bad things about the product. You will tell your friends and family members never to buy the product.

So how the customer behaves towards the end of the purchase process and after the purchase of the product is extremely important because many times, this is where genuine feedback is collected from the customer.

Whether the customer liked the product? If the customer liked the product, then he is going to share a lot of positive word of mouth. If the customer didn't like the product, there is going to be a lot of negative word of mouth that will happen.

If the customer extremely like the product, there is going to be a concept where the customer will come back and buy the same product. This is what we call loyalty.

If the customer doesn't like your brand, then the customer is never going to come back and buy the product from you. So this is where we say that you have lost a customer.


So these are the five stages and each of these five stages is critical because every customer or let's say in most cases, the customer goes through all of these stages one after the other. These stages, once again are need recognition, information search, evaluation of alternatives, purchase and post-purchase decision making.