Updated Lists Of 39 Indian Banks Balance Enquiry Number 2020

Banks Balance Enquiry Number 2020: Get updated Lists of 39 Indian banks' missed call facility number to check account balance on your mobile phone.

Indian Banks Balance Enquiry Number

For the customers of all the public and private banks in India, it is an exploratory question that how to check your bank account balance at home?

If you are an account holder of any bank, and you want to check your bank balance from your mobile at home by Missed Call, then you are in the right place.

Now, you do not need to go to the bank branch to know the balance of your account. You can easily check your account balance by making a missed call on the phone number mentioned here.

Updated Lists Of 39 Indian Banks Balance Enquiry Number 2020

 Sr. no.  Bank Name  Balance Enquiry Number
 1  State Bank of India        09223766666
 2  Punjab National Bank     18001802223 
 3  Bank of India     9015135135 
 4  Bank of Baroda     8468001111 
 5  Canara Bank     09015483483 
 6  Indian Bank     9289592895 
 7  HDFC Bank     18002703333 
 8   Union Bank of India    9223008586 
 9  United Bank of India     09015431345 
 10  Axis Bank     1860004195555 
 11  UCO Bank    9278792787
 12  ICICI Bank    18601207777
 13  Corporation Bank    9268892688
 14  IDBI Bank    18008431122
 15  Yes Bank    9223920000
 16  Allahabad Bank    9224150150
 17  Bank of Maharashtra    9222281818
 18  Baroda Rajasthan Gramin Bank    8880094411
 19  Punjab and Sindh Bank    7039035156
 20  Oriental Bank of Commerce    180018001235
 21  Gramin Bank of Aryavart    05222398874
 22  Andhra Bank    09223011300
 23  Bandhan Bank    9223008666
 24  Central Bank of India    9555244442
 25  Dena Bank    09289356677
 26  Syndicate Bank    9210332255
 27  Karnataka Bank    18004251445
 28  Kotak Mahindra Bank    18002740110
 29  Lakshmi Vilas Bank    8882441155
 30  IndusInd Bank    18002741000
 31  Karur Vysya Bank    09266292666
 32  Saraswat Bank    9223040000
 33  Indian Post Payments Bank    8424026886
 34  Odisha Gramya Bank    8448290045
 35  RBL Bank    18004190610
 36  Vijaya Bank    18002665555
 37  Bharatiya Mahila Bank    09212438888
 38  South Indian Bank    09223008488
 39  Deutsche Bank    18602666601

How to Check Account Balance By Making a Missed Call on the Provided Numbers?

Almost all government and private Indian banks have issued official phone numbers, on which you can check your account balance just by making a missed call. Let's explain by the example here.

SBI Balance Enquiry Number

SBI balance enquiry number

State Bank of India accounts holders can call SBI balance enquiry number 09223766666 from their registered mobile number to check their account balance.

An SMS will be received on your mobile immediately after calling, giving information about your account balance.

To take advantage of this service of State Bank of India, it is necessary that your mobile number should be linked to your account.

If your mobile number is not linked to the account, first register your mobile no in the bank.

Punjab National Bank (PNB) Balance Enquiry Number

PNB balance enquiry number

Punjab National Bank account holders can call PNB balance enquiry number 18001802223 from their registered mobile number to check their account balance.

An SMS will be received on your mobile immediately after calling, giving information about your account balance.

To take advantage of this service of Punjab National Bank, it is necessary that your mobile number should be linked to your account.

Conclusion for Bank Balance Enquiry Number

Please note that you are the account holder of any bank, you can check your account balance through missed call service only when your mobile number is registered in your account.

If this is not the case, you will not be able to take advantage of the missed call facility.

Currently, almost all banks have released their toll-free number, with the help of which you can get the information about your account balance sitting at home immediately. Therefore you do not need to go to bank branches to do a balance check.

In this article, we have provided you information about All Bank Balance checking toll-free number. We hope you like this information. Share it with other friends too.

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The Definitive Guide of On-Page SEO 2020

Search engine optimization is a process of refining your website using both on-page SEO as well as off-page SEO so that it will be included and ranked successfully in search engines.

In the next 5 minutes, after reading this article, you will be able to know what you need to do to optimize your pages and how you can get better search engine optimization results.

The Definitive Guide of On-Page SEO
The Definitive Guide of On-Page SEO 2020

Why You Have to Do Search Engine Optimization?

Now think about it. In the article, How the Google search engine and its algorithm work we discussed how 60% of your customers are necessarily thinking about starting their purchase process from the search engine.

In the search engine, you have two options. You have either an option to pay upfront for advertisements to google or any other search engine provider.

You have the option of providing yourself on the search engine on the first page by not paying anything to search engine providers.

So by having search engine optimization you have a greater opportunity to get a lot of organic traffic without actually paying for these customers to come to your landing page.

So it helps you to get hold of a lot of customers without actually paying money. So it is organic click-through rates which basically talks about not having to spend money on advertising.

It also increases engagement because if you are somebody who is on the first page of the search results, then probably you have greater engagement because more people are likely to click on your page; roughly 20 to 25 percent of customers only go to the second page.

Most of the customers, around 75 to 80 percent of the customers, click on links, and find websites that they are looking for on the first page of the search results.

So think about the number of customers you'll miss out if you are in the second, third, fourth page, etc.

If you are on the 10th page, then probably you're getting nobody from the search engine. It also increases reputation.

Think about yourself. If the customer comes to google and searches for a product, and if you are the first person to come up on google, it basically means that somewhere your reputation has also increased.

The customer might feel that you are somebody who's credible. The customer might find that you are somebody who has a lot of reputation. So an increase in reputation is also one thing.

And because many of these customers will be going to the first link, a second link, etc. and mostly the top links on the first page, you generally tend to have market leadership and a competitive advantage from all of this.

You generally will have customers coming to your page as compared to your competitors’ page, thereby making sure that a lot of conversions happen on this stage.

So increased conversions, organic click-through rates, increase engagement, better reputation, market leadership, and competitive advantage, all of these are elements that you get from doing search engine optimization and you don't necessarily have to pay anybody a lot of money for each customer who is coming to your page.

So all of these things are reasons why you have to do search engine optimization.

On-Page SEO Techniques for Higher Rankings In 2020

There are different elements of on-page SEO:

  • Keyword research and strategy
  • Content strategy
  • Style and the structure of the website
  • Performance and compatibility of the website
  • URL optimization
  • Meta Tag optimization
  • Use of anchor tags
  • Images and multimedia optimization
  • Use of robots.txt file

Keyword Research and Strategy

One of the most important elements here is keyword research because many times we need to understand that customers are using certain terms and we are trying to get these customers to come to our page because of the terms that they use.

What are Keywords?

Keywords are basically significant words or phrases that are related to your website and in many times your keyword should be matching with the search terms that customers use.

How is that we can identify which keywords to use?

Because it becomes very relevant and it is one of the most important elements to achieve greater optimization ranks or optimization score. So that is why we'll talk a little bit about keywords.

Let's take an example here. Let's consider that you are running or I'm running a business which is about selling used cars in the city of Mumbai.

Now because I'm running the business of selling used cars in the city of Mumbai, I might find that there are different keywords that I can use.

One of these keywords, very obvious keywords to use could be “cars”.

Another keyword could be something that is more specific, which would be “used cars”.

Also, I could use related keywords like “cheap cars” or I can use a more specific keyword like “used cars in Mumbai” or I can go specifically and say that “used Maruti cars”, “used Tata cars”, “used BMW cars”, etc.

So, any of these keywords that I use, any of these terms that I can identify which has significant words or phrases that are related to my website become my keywords.

Now it is very important and extremely relevant for us to understand or predict what keywords are customers are going to use because unless we know what search terms the customer is going to use or unless we know what is going to be the term which is going to give the customer a feeling that I am the website that he's looking for, or she's looking for, I might not always succeed.

Now again, there are two ways in which you can identify what keywords to search or how you can arrive with specific keywords. We call them online keyword research and offline keyword research.

Offline Keyword Research

Offline keyword research is where you can identify keywords without using an online tool, so there are different ways of doing it. One, of course, is brainstorming.

Every organization, every marketing department has a set of interesting and capable people like you who basically are involved in identifying and involved in making sure that the product is available for the customer.

So you can brainstorm within yourself within the organization to identify which are the terms that your customer or your target group customer might be looking for.

Brainstorming, marketing materials, customer surveys, a lot of listening to customers can be used at an offline level where you are trying to identify which keywords are most appropriate.

Online Keyword Research

In order to do online keyword research, you can basically use a lot of tools that are out there.

One simple tool is google auto-complete.

If you're going to remove all the browser memory, all the material that is there in the cache memory, all the cookies, etc. and then you go to google and then you start typing for a key term you will see which are the most frequently searched terms and based on that, google is now going to suggest something like an auto-complete.

So you can identify what are the terms that customers are still looking for, what are the terms that customers are searching very frequently, and that can be a basis by which you can identify keywords for yourself.

There is a Google AdWords keyword planner. Google AdWords is basically something that is used for search engine marketing where you want to provide advertisements on the search engine, so a tool that is used for providing advertisements gives you a keyword planner tool.

Now, the keyword planner tool, basically tells you specific keywords, what are the number of searches that are happening from different locations or different geographies of the world.

You can also use google trends. Google trends are something that all of you would be aware of. It is again, a platform that gives you results or a summary of all the different types of searches that are happening on google.

It will tell you what kinds of locations, what kind of searches, how many people are searching for different things, what kind of times are people searching for different things, etc.

So again, looking into google trends, you can get an idea as to how many people are looking for and searching for specific information and once you have this idea or once you this understanding, you can basically look into creating your website or using keywords that are part of trending topics or trending content.

Now there are other tools that are providing premium features and services for paying a little cost. Say, for example, you can use SEMrush software.


SEMrush is a third-party tool that helps you to identify what kind of optimizations and what kind of keywords you can use in order to make your website automatically come up on the first search page.

You have Moz's Keyword Explorer, which again is a third-party tool.

There are innumerable third-party tools out there. Again, some of these third-party tools are free. Some of these third-party tools are not so free.

You can use any of these tools like Google AdWords keyword planner, google autocomplete. You can use google trends.

You can also use other third-party methods like SEMrush, Moz's keyword explorer, etc. to identify which are the specific keywords that you need to have, but how do you arrive at the specific mix of keywords that you're going to use in order to optimize your website.

Which are the keywords that you should use? 

This is again a very important question. Now, this is where we have to be a little creative and little involved in how we are going to create a strategy here.

The first thing is to understand that there are keywords that are in the short head as well as keywords that are in the long tail, of the number of keywords that are out there depending on the ranking of search terms or search results.

There is also something that is known as keyword density.

Say for example, if I am using the keyword of cars. I have “cars” as a keyword or “used cars” as a word twice in every hundred words that are used. So my total website has 5000 words and in 5000 words I have somewhere around 100 times that I've used the word “cars”.

So when I divide it, I basically get that I'm using the keyword “cars” as two times per hundred words that I have.

Now, in order to understand how search engines are going to optimize or search engines are going to identify whether or not the website is relevant, it needs to identify what is the keyword density.

Many times we'll find that there are a lot of keywords that are organically identifiable based on the content that you use.

So if you have a website that has a lot of words written down, a lot of content written down, and you can pick out which are the words or which are the keywords, or which are the phrases that have a higher density. Then you might want to use these as the keywords in your search engine optimization.

The keyword should be also relevant to your website. And the keyword should be something that is very close to what your website is trying to provide to the customer.

Because many times a search engine like we discussed earlier, is only as good as the information that it provides to the customer.

If the search engine doesn't always provide information that is very relevant, then people are not going to find a lot of value in the search engine.

So hence your keyword should be identified based on the relevancy factor as well.

So based on the long tail and the mix of the long tail versus the short head criteria, based on the kind of keyword density that your website could provide, based on the kind of keyword funnel that you can have and based on the relevancy with respect to your website, you can identify which are going to be the keywords that you're going to specifically choose.

And thereby you can have a mix of keywords that are going to be most appropriate to enhance the search engine strategy or to have better search engine optimization for your page.

So once we have identified the specific mix of keywords, when I say the mix of keywords, I'm talking about all the different types of keywords that you have identified based on the long tail, the keyword density, the keyword funnel, relevancy factors, etc.

Based on the research that you have done, you have a set of keywords that are out there.

Content Strategy

The search engine is like a librarian, the librarian should be able to see which books are the best or which books are related to which subjects and only then the librarian will be able to provide these books to somebody who's asking for the subjects.

Similarly, the search engine, say for example Google, here uses a crawler. Crawler should be able to seamlessly go and see what the website is talking about and understand what the website is talking about.

Only then the search engine will be able to understand the website, index it properly, and then provide it as a relevant output to the kind of keywords that the customer is looking for. So there are a lot of things that we have to do in order to make sure that the search engine is able to identify what content we provide apart from keywords.

Now the first and most important thing that we need to do is to make sure that the content we provide is up-to-date, relevant, and something that will interest the customers.

Many a time there is this notion that search engine optimization is only about how the website is coded, how you have meta-tags, how keywords are identified, etc.

But ultimately think about your website. Your website is a vehicle wherein you're trying to reach out to customers. This vehicle is what the customer has in front of them to identify, to understand, and to purchase your product.

Now you have to be extremely careful to understand what kind of content goes into the website. The content should be extremely up to date.

Try to make the content in such a way that it becomes evergreen or content that is always going to be relevant.

Don't have content that is only going to be talking about a certain scenario that might not be relevant in a few days' time or a few months’ time because in many cases when you start doing such things, your website might not find relevancy and website might not be ranked very high in the search engines.

So up-to-date content, content that is extremely clear to understand, content that is very fast to load, content that doesn't have a lot of complexities that the search engine might find difficult to go through. All of these are the first elements that you have to understand.

Style and the Structure of the Website

Now, every website has a collection of different pages. You might have a main homepage of the website. You might have different sections of the website.

Say, for example, if you're a company that is involved in web designing services, you might have an “About Us” page.

You might have a page on services. On the services page, you will have different services that you do.

You might have a page on web design, you might have a page on search engine optimization services, you might have a page on content design, you might have a page on search engine marketing.

You might be training other people, so you might have a page on that. You might have a different tab on the home page that talks about previous projects that you've done for clients when you talk about white papers, examples, etc.

You might have a different tab on the homepage that talks about social activities where you'll link it to a lot of YouTube videos that you have done. You will talk about examples which you have done etc.

You might have another page that talks about contact us where you'll have a web form that the customer can fill it up and you can reach out to the customer for the queries they have.

You might have a form where you have addresses provided to you.

It might be embedded with google maps where customers can find your office etc.

Now you have to be extremely careful in identifying a structure and a style of the website that is very easy, very simple, not just for the search engine but also for customers.

So this clear structure is extremely relevant for customers.

The customer will spend time on your website, your bounce rates will be low. The search engine will also find it very easy to understand what kind of structure you have.

The second thing is to have sitemaps. The sitemap is basically all the different pages on your website which are matched up and which are provided in a clear structure.

Google search console

So there is a tool called the Google search console is a very effective tool for webmasters to identify what kind of elements are missing in the sitemap strategy or what kind of elements are missing in the whole website.

So if you're going to have the sitemap, like we discussed earlier, we provide it to the google search console.

Performance and Compatibility of the Website

Another important element of on-site or on-page optimization is the performance and compatibility of the website.

Like I mentioned to you, slow websites are generally not very effective because slow websites don't provide the customer with the kind of value that they're looking for.

So your website should be fast enough, it should be as fast as possible.

Your website should be compatible with different operating systems, different browsers, different digital devices, etc.

Performance and Compatibility of the Website
Performance and Compatibility of the Website

And of late, search engines have started giving a lot of importance to websites which are also mobile compatible, websites which are also tablet compatible, websites which can be dynamic enough to change themselves when you're moving from a landscape to portrait orientation on your portable device.

So, all of these compatibility and site performance indicators should be taken care of.

URL Optimization

The next element is how you're going to term the URLs.

So when you have the website, there are going to be a lot of links that you provide and you might have seen that there are some websites that are very easy to understand.

There are some websites that are not at all easy to understand because there are URLs that are very complex in nature.

You might have a lot of extra symbols, a lot of characters that you don't understand, a lot of characters which are very complex and make the URL extremely complex.

You should make your URL as simple as possible.

You might be talking about certain keywords that are essential on the webpage that you're talking about.

So your URL should try to identify which is the most important keyword in this page and the URL should carry at max the keyword that you're trying to offer.

There are many cases you would see; there are % symbols, there are these numbers, there are these complex symbols like @ symbol, etc. that you'll find in URLs.

All of these things make it very difficult for customers to understand where they are, or the URL that they are going to, or which is the page that they're going to.

Thereby many customers don't want to click on such links. On the other hand, it also doesn't give the right kind of image or right kind of structure to the search engine, so the search engine also finds it difficult to understand if the URL is complex.

The customer also finds it difficult if the URL is complex. The customer cannot memorize the URL at any time.

It is also very difficult because many customers feel that such URLs that are very complex are going to spam or are going to carry some kind of threatening content, so hence they're not going to click on it.

So for both these reasons, your URL should be simple. URL should not be extremely long, it should not be longer than what it is required to be, etc.

Meta Tag Optimization

Now, there are different tags that you can use to tell the search engine what the page is all about.

There are four different tags that we'll talk about.

There is a description tag, there is a title tag, there are meta-keywords, and there are heading tags.

The title tag, of course, is going to talk about what the title of the page is.

The description tag is a small description of what the page is. It is kind of a small summary, a very short summary of what the page is all about.

There are meta-keywords that you can provide which are specific keywords relevant to that page.

Then your page will have a set of headings.

Say for example, if you're writing a page, which is about a mobile phone that you're trying to sell.

Now, this mobile phone will have different features. The main heading tag could be the name of the mobile phone.

If it is a Nokia 3310 mobile phone, the main heading would be a Nokia 3310.

Now there are different elements that help you organize content around this mobile phone.

So there could be something about the display, which could be one subheading.

There could be something about the battery life, which could be another subheading.

There could be something about the charger type, which could be a third subheading.

There could be something about the connectivity options, fourth subheading.

And if you remember the new Nokia 3310 models that come out, which have cameras, so that could be another heading that you're providing.

So all of these tags can be provided in such a way that it is easier for the search engine to identify what is the structure, what are the keywords in each of these places, which is the kind of description of the page, what keywords directly are related to this page, etc.

So by using meta-tags from HTML, which basically is the kind of tags that the crawler is looking for in different parts of your website, you can also make your website much more relevant to the kind of keywords that you're looking for.

And always remember that you are using a lot of keywords here. So the title tag, the description tag, the meta-keywords, the headings, etc. should somewhere or the other be related to the keywords that you're using.

Don't overuse keywords. Many of the search engines don't want excessive use of certain keywords, just because they want to be top on the search results page.

So try to do it in a way that is very organic, in a way that is very natural rather than trying to overdo a lot of these things which might end up in a problem.

Use of Anchor Tags

Now there are some things also known as anchor tags. You might have seen that in many pages, there are these links to other pages maybe within your website, maybe to another website.

Say, for example, we are talking about the service's website that you had, the company that you were running, you had the landing page, you had the “About Us” page, the “Services” page, the “Experience” page where case studies were provided, the “Social” page, the “Contact Us” page, etc.

Now on the “Services” page, you might have a lot of text written about the services that you are providing.

One of the services that you're providing is basically the web design services that you're doing.

Now, when the customer is reading through the services that you're providing as part of web design, you might have a lot of things written down that you have such and such engineers who have such and such capabilities who are doing such and such things.

And later on, at some point, you might come to a place where the customer can be shown a case study, which is part of another page that you have on your website.

You might want to connect this customer to now go and read that case study, which is in the other part of your website.

Now, how is that you can connect this customer to the other webpage. One option is to say, “For a case study click here” and “click here” will be the tag that you're providing where the customer can click and go to this webpage.

That is not a very effective practice. Rather than having “click here”, try to incorporate that link into the text.

You can basically say, “case study on web design services” and link it to that particular text which makes it much more effective.

The reason is that now when Google is looking for this anchor tag when Google is looking for this connection or this link which is internally connected to another page, Google knows exactly that this is a case study.

So google can identify this to “case study on web design services” as the keyword. Google can automatically connect to it.

So that is why anchor tags are extremely relevant, which also helps to increase your on-page optimization.

Images and Multimedia Optimization

There is a lot of other content that you will find. Say, for example, images that you put on the website, videos that you put on the website, etc.

Now, not all search engines can very seamlessly go and read through what images are out there, what videos are out there, etc.

So there are a lot of alt texts that we provide or alternate texts that we provide about images and multimedia content that we give.

So every time you're giving an image file or you're giving a picture onto your website, make sure that an alternate text is provided, describing what that image is all about because many a time you would have seen customers go to google images and start searching for things and when they go to google images and start searching for things, you might have observed that these customers see images of certain elements and then they decide to go to that page because the image is something relevant to what they're looking for.

So the keyword that the customer is using in the google images search page should be relevant to the alternate texts that you have used for the image that you're providing on your website.

By doing so, you'll be able to now get hold of the customer and the customer finds your website extremely relevant.

Similar is the case with videos. You might use a description tag for the video. So that google or any other search engine now understands what the video is all about.

Because many times it is very difficult for search engines to actually get into multimedia content.

If you have flash content, it becomes very difficult for the search engine to understand what the content is all about.

If you provide content within a pdf file, the google search engine might be finding it difficult to understand what it is.

So many times HTML tags or meta-tags are going to help you understand what it is.

Use of robots.txt File

These are different ways in which you can do on-page optimization, but in some cases, you don't want the search engine to go through some pages.

There might be pages that are test pages. There might be pages that you're not ready to show to the search engine as of now.

So you might use something called a robots.txt file in your root folder in your website, which basically is going to list down all the pages in your website, which the search engine should not index or you want to restrict the search engines from indexing all of these things, which again is important.

You don't want the search engine to throw up a link to a page that you don't want customers to see yet. It might be a page that you are not ready to show.

In many cases you might have lost a page, a page might be broken, and if the google search engine has not crawled, not indexed this page and not gone through your website, again, it might still show that link on the search results page.

So what happens if a customer clicks on a page from google and doesn't see the page appearing, it might be a case where it might show up as a popup message.

The browser might automatically say, page not displayed or page not available, server didn't respond, etc.

This is extremely annoying to customers. They might immediately hit the back button or they might close the page altogether, which might end up creating a situation where your bounce rates are high, your relevancy score, and you're page scores go down and thereby you might now not have better search results.

So in order to reduce such problems, many websites out there use an error page, 404, content not found, page not found, it escalated quickly.

That kind of page is used so that the customer knows that this page doesn't exist, but the customer is not completely out of track as to what he or she should have been receiving.

The customer still comes to your domain, the customer still sees your website, and the customer still has the option of clicking your logo or clicking your homepage and gathering more information here.

He might not necessarily go back to google, but come to your homepage and try to navigate within the page rather than having seen a “page not displayed” or “page not available” or “server doesn't respond” kind of a message which makes the customer extremely annoyed.

So all of these are different things that you can do on the website itself, on-page to optimize the results on the search engine.

Summary of the Definitive Guide of On-Page SEO 2020

So, half of it is to understand the keywords to use. Half of it is to make sure the website is organized and structured extremely well. Half of it is to do with respect to identifying which are the places where you should update these keywords like the meta- tags, etc., and some of it is to be extremely sharp in identifying what kind of content are you trying to provide because the content is the king.

If you have really great content, you are extremely relevant to customers, customers will come to your page. The search engine will, of course, show your page as really great.

So these are the on-page SEO techniques you can do on your page for higher rankings in 2020.

We hope this SEO guide will be helpful for you.

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How Google Search Engine Actually Works?

You might all be very familiar with what search engines are, but do you know how the search engine actually works?

How Google Search Engine Actually Works?

You might be using a lot of search engines in your everyday life. Say, for example, you might be using Google, YouTube, Amazon, and a lot of different search engines in your life.

In this article, we'll talk about some of these search engines and specifically, we will be focusing on Google. We’ll discuss step by step how the Google search engine and its algorithm work.

Google Market Share

Google basically has the biggest share in the market. Almost 75% of all searches happen on Google.

It is followed by Bing which has almost 8% to 9% of searches. Baidu is basically the search engine that you find in China. It also has a significantly 7% to 8% share and you have yahoo which basically captures around 6% share in the global search market.

Why are search engines so important?

Search engines are extremely important because of one specific reason: you get hold of the customer right at the time that the customer is searching for a product or searching for a requirement, and that is why search engines are very critical in the digital marketing eco-space.

It is known that almost 60% of customers out there start their purchase process from a search engine.

Think about it. You wanted a new mobile phone. You might be going to google and try to search for mobile phones or specific product types or specific models of mobile phones or else you might be going to Amazon and searching for a mobile phone, for any product that you want.

If you're thinking about going to a tourist destination, if you're thinking about going on holiday with your family, you might be thinking about going to google and searching for things to do in such a location. You might be searching for hotels in such a location on a search engine.

So search engines become extremely important.

What about SERP?

Now, when you go to Google, for example, or when you go to any search engine, let's take the example of Google here.

When you are going to give a search term or a keyword, you basically are getting a result page which is generally known as search engine result page, SERP.

Now the SERP has basically different components for you. You might all be aware of these things. When you search for something, the first links that you get are paid advertisements. This is generally known as search engine marketing where advertisements are shown in the first couple of links.

Then you have a set of links which basically are not advertisements. These are generally known as organic links or organic links based on search engine optimization techniques that are out there and on the site you might find something that is a knowledge graph.

You might find something that is Google my business application. You might also have other applications like the map or other information, addresses to organizations, etc. all provided on the search page.

In some cases, you will also see that towards the bottom of the search result page, you'll also have some advertisements. So if we take the entire search result page or the entire output that a search engine provides to you, you will have organic search engines or organic SEO, which is the phrase used to describe processes to obtain a natural placement on the organic search engine result page.

So this is where you are naturally and organically trying to make sure that you are ranked highest on the search engine.

If probably you're not very high on the search results organically or automatically, you don't come out to be the best person out there, then you might be able to pay a certain amount of money to google and provide an advertisement there.

So that is where we call it to search engine marketing, which is the process of gaining traffic by purchasing ads on search engines. It is also many times called PPC or pay per click advertisement.

How Google search engine actually works?

It might be very difficult for you to understand. How does the search engine work? How does google know which pages to show to you?

There is a saying that google knows everything, but that is not always true. Google uses an algorithm, google uses a process by which it comes out with these search results and gives you the best websites that are out there.

The best way of understanding how google works or to use an analogy, it will be good if you think of going to a library.

What do you find in a library?

In the library, you'll see there are collections of books and books. There are books on a different number of subjects. There are a lot of books. Probably the number of books in a big library might overwhelm anybody.

So in many cases when you go to a library, you might go to the librarian and you might ask the librarian where to find books in the library.

Google does something very similar, not exactly like what the library does, but it's easy to understand from the context of a library.

Say, for example, you want to read something on physics. You might go to the librarian and ask the librarian to help you with books on physics. Now the input to the librarian's mind is this term that you have given the librarian, which is physics.

Now based on this term, the librarian will show you that the books are available on such and such shelf, or the librarian is now going to go to the shelf, pick up these books and bring these books to you and give it to you if you have a really nice library.

So, in many cases, he will just show you the shelf where it is kept.

How does the librarian know where the book is kept, in which shelf exactly?

This is because the librarian has created an index. There is a kind of sequencing of books in the library. The librarian knows which shelf has which kind of books. There are content markers. There are ways in which the librarian has organized the entire bookshelves.

So based on the input that you gave to the librarian, the librarian might go to shelf A, B, C, etc., pick up a set of books, bring it back and give it to you.

You had given the input which was only physics. Now think of the case where you went to the librarian and this time you asked him for astrophysics.

Now the librarian is not going to give you the same set of books that he gave you earlier.

He might give you a set of books which are a little bit more advanced, books which are very specific to astrophysics, books which are generally used by people who are interested in astrophysics.

How did the librarian make this change?

The librarian made the change because now you gave the librarian two words rather than just one word.

Earlier you gave the librarian only one word, which was physics. Now you have given the librarian two words, which are Astro plus physics or astrophysics.

Now, depending on the input that you're going to give to the librarian, he's going to give you the set of books based on the indexing that he has done.
Similarly, Google uses the keyword that you're going to provide. You go to google and talk about physics.

Google is going to go out there and look for the websites that match this keyword that you have provided and give you the best websites that are out there.

If you're going to go and talk about basic physics, it will give you another list.

If you're going to talk about astrophysics, it will talk about something else.
If you're going to talk about quantum physics it will talk about something else.

So how does google do all of these things?

Google goes in a sequential pattern. There are five things that Google does. It does web crawling, it does indexing, it does the processing, it calculates relevancy and it retrieves all the results.

google search engine working pattern

So again, on my right, you'll see all of these different stages, web crawling, indexing, processing, calculating relevancy, and retrieving results.

Now, before I go into explaining what each of these means, we need to also understand what business Google is in.

Google or any other search engine is only going to be worthwhile, popular, and interesting to customers if the search results are going to be extremely relevant.

Think about the case where you went to google, you type for some information, it gave you information which was not necessarily relevant to what you're looking for.

Would you attach a lot of value to this website or this search engine? Most often, not. You might find that this website or the search engine doesn't give you the most interesting or most relevant results.

So to be the market leader in search engine businesses, every search engine has to now provide you results that are the most relevant to whatever you're searching for.

So how does the search engine identify which is the most relevant result?

This is where the search engine uses a lot of different techniques, a lot of different algorithms to identify which website is the best, which website should be ranked highest, which website should come in the second page, third page, etc. and something that needs to come in the 10th page.

So what the search engine does is, it has bots, robots which basically keep crawling through the websites, all websites that the search engine can access.

There are a lot of websites with which the search engine cannot access. There are a lot of websites which the manufacturer or the owner of the website doesn't want search engines to access.

But everything that the search engine can access, it will keep crawling through all of these things. It will keep indexing what content is there. It will keep looking for keywords. It will keep looking for the content that is available.

It will keep looking for all of these things and try to create an index.

Like the librarian’s index, Google will create an index and at times it will start processing this index to identify when you give a keyword, which is the website based on that indexing that it has done, is the most relevant and it will give you in order, in ranked order, the first most relevant website, the second relevant, third relevant, etc.

So, all of these things are done by the google algorithm.

It starts with web crawling where the crawler is going to, or the spider as they call it is going to keep looking into different websites, different parts of the website, different ways in which the content is provided and try to create an index of what is there in the website, what keywords are the best matching to each website.

It will process all of this information when you give a search term, it will calculate relevancy when you give the search term and it will retrieve the results and provide it to you.

So this is essentially how the search engine works.

There are different elements that are extremely important to these search engines. One of the important elements is the keywords that a person is providing and the keyword that you have used on your website.

The next one is the website structure and the sitemap that you provide. You would have seen sitemaps on many websites. Towards the bottom of the page, you'll see there's a small link called sitemap, you click on it, and you'll see a structure of how the web page is designed. So structure and site maps are essential.

There are different browsers out there. I'm talking about internet browsers. You have Internet Explorer, Google Chrome, Mozilla Firefox, Opera, and a lot of different browsers out there.

There are a lot of devices that customers use. Say, for example, the customer could be browsing from a desktop, the customer could be browsing from a mobile phone, the customer could be browsing from a tablet; the customer could be browsing from any of these devices.

There are different operating systems that the customer uses. Say, for example, the customer might be a Windows desktop user. The customer could also be an Apple desktop user. The customer could be browsing from an Android-based mobile phone. The customer could be browsing from an iPad as well.

So depending on the kind of browser, the kind of operating system, and the kind of device the customer uses, your website should be compatible with all of them.

So browser, device, and operating system compatibility is another key element of ensuring you have better search engine optimization.

You also need to understand that the website is nothing that stands alone.

The website is connected to a lot of other websites. A website might be connected to social media pages, a lot of blogs out there, etc.

So backlinks and forward links, different links that you see of websites connected to other websites, are also key elements as to how the search engine calculates relevance.

Speed of the website, a slow website is always going to be frustrating for the customer. You'll have seen many times, you click on one website link and it will keep rotating for many seconds. It will not give you the content immediately.

So the customer generally has a feeling of going back to the search result page or the customer has a feeling of closing this tab because he doesn't want to wait or she doesn't want to wait.

So, the speed of the website, relevance of the content that is there, and something that we call bounce rate is the few important elements.

What is the bounce rate of a website?

What is the bounce rate of a website?

What happens if you go to a website from google and the website doesn't give you information about what you're looking for.

You either hit the back button or you hit the close button because you don't have anything on this website. You don't have any reason to be on this website, so that is generally called the bounce rate.

How many customers did come to my website and decided to quit the website or go back to the search page very soon?

So it is a factor of time because if the website has a lot of content, if a customer finds that content relevant, then the customer is going to spend time reading through the content.

If the customer doesn't find that content relevant, then the customer doesn't spend time on the website, immediately goes back.
Say, for example, you're talking about a website that has a lot of advertisements, a lot of popup advertisements. The customer comes through this website from the search page.

The customer sees that a lot of advertisements, you can't see any content or there is immediately a page that pops up and says that now you have to give me a lot of information like your mobile number, email address, and register on this page and only then will I give you content.

Most customers will go back to the search page hitting the back button or close this window altogether.
So when the customer starts doing this, google calculates the bounce rate and the bounce rate is also an important element of how the relevancy of the page is decided.

All of these aspects are covered in the SEO category of our websites. Please follow the link to read more about search engine optimization.

What Is NPTEL Assignment? How NPTEL Assignment Marks Are Calculated?

NPTEL Assignment

You know how important it is to write an assignment for any academic program. You cannot take it lightly. If you are taking it lightly, then you are doing it completely wrong.

So today we will discuss in this article what is NPTEL assignment and how NPTEL assignment marks are calculated?

We will also know how can the assignment be written better? And, the biggest question is, can we copy another assignment?

What is an assignment?

The answer lies in its purpose. That is, the main objective of the assignment is to check how much you have understood the lesson and how you can present it in your own words? This means that during the course study, how much skill you have gained in whatever field you have gained knowledge.

The same thing applies to the NPTEL online courses perspective. How much you have understood in the course in which you have enrolled, you have to write in the assignment, how much skill you have acquired in it.

How NPTEL assignment marks are calculated?

For each NPTEL course, 25 percent marks are assigned for assignments and 75 percent marks for the main examination.

Every week an assignment has to be submitted. For example, if there is a 4-week course, then you have to submit 4 assignments. One has to submit 8 assignments in the 8-week course and 12 assignments in the 12-week course.

But, 25% of marks are calculated on an average basis. For example-

The best 3 assignments are chosen in the 4-week course and the 6 best assignments in the 8-week course and similarly the best 8 assignments in the 12-week course are chosen and their average is your final assignment marks. In this way, 25 percent marks are calculated for each course assignment and the remaining 75 percent marks are for your final exam.

Suppose, you have obtained 23 marks in the internal and 70 marks in the final online exam, then your overall mark is 93 i.e. 93 percent.

Please remember that for NPTEL online certification, at least 40% of marks have to be obtained overall.

NPTEL Assignment Submission FAQs

Q.1. Is it compulsory to submit all assignments in an NPTEL course?

Answer. Since NPTEL selects your best 3, 6, or 8 assignments depending on your course, we recommend that you submit all assignments. This will help you score better.

Q. 2. Does NPTEL allow you to sit for exams if your assignments were not submitted?

Answer- Yes, if you have registered for the final examination and paid the fees then you can sit for exams. But keep in mind without assignment submission your final grade will be lower than expected.

Q. 3. Is it possible to sit in the NPTEL exam with 50% assignment submitted?

Answer- Yes, if you have registered for the final examination and paid the fees then you can sit for exams. But keep in mind without assignment submission your final grade will be lower than expected.

Q. 4. Will there be any negative marks in the NPTEL exam?

Answer- No, there is no negative marking in both assignments and final examinations. 

Q. 5. Will the late submission of assignments affect my grade in the NPTEL certificate?

Answer- You must submit your assignment before the due date. The deadline for assignment submission is already set on the net, so the deadline is not extended for that course. Definitely,  you will lose the marks of that particular assignment.

Q. 6. Do certificates from NPTEL courses hold any value?

Answer- We have already written an article in detail about NPTEL and its certification, you can read it here.

If you have any more questions related to your NPTEL assignment, then please comment below.

And do not forget to share this article with your friends.

How To Buy A Seo Site Audit Tools On A Shoestring Budget?

The need for Search Engine Optimization is to create receive your own site rank high on the search engine results pages. This could assist you to get found by prospective clients and your target audience.

Nevertheless, this is harder in practice. Countless webmasters are currently competing against each other on the sphere to edge one another out. Search engines have grown more complicated, with state and algorithms of the art technologies.

Here are a few excellent Search engine optimization companies that may help you in boosting your web site rankings and get your company on top of the heap. Semrush SEO tools are essential for you to use Search engine optimization with care.

Do You Need for Search Engine Optimization Site Audit Report?

This is being a starting point for the Search engine optimization Campaign for any website. Site Analysis will assist in understanding where you're now before you can start to plan where you would like to be and how to arrive there.
How To Buy A Seo Site Audit Tools On A Shoestring Budget?

What Is the Outcome of Search Engine Optimization Site Audit Report?

It displays the current performance of your web site against a wide range of internet search engine optimization criteria. It comes along with major issues, Search engine optimization Drawbacks in the web site and after that offering advice to on the way to solve them.

What Is The Best Toolset to Generate Search Engine Optimization Analysis?

Today's market offers many automated tools that may instantly supply you with the Search engine optimization Analysis Reports. And, we recommend the SEMrush Site Audit Tool to analyze your website free.

Will You Get Search Engine Optimization Site Audit for Free?

Definitely, most SEO Companies offer this SEO Site Audit/Analysis Report for free of cost. It's only to attract clients among the competitive industry. This relationship is a starting point to begin the Search engine optimization Campaign for any website. In several cases, these free services will act as a Lead Generation for Search engine optimization Services.

How correct that information's are and how appropriate those information's are?

Concluding by saying that to get extremely correct and appropriate result manually by referring by applying ultimate toolset, Expertise and the human eye is most important. And, all these services can avail by you for subscribing to the premium plan. 

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Formal analysis about a Search engine optimization Company will assist to attain the correct company that can provide you the real Search engine optimization Service. You can then make an informed choice of whether to use our services again. The company that takes more time and comes up with a good report is appreciable. SEMrush is a renowned brand name and you can trust it.

Semrush Seo Tools

With regards to website analysis, SEMrush continues to be ruling the realm of Search engine marketing gurus. Some entrepreneurs of IT solutions in Dubai believed this as one of the most strong analysis tools of today's efficiency in construction approaches around and searching connections that were broken. Its capacity to crawl the URLs of a competitor is one of the reasons SEO's find this productive and extraordinary.

SEMrush is known for being exceptional among study tools and the various analysis. Some Search engine optimization specialists confess this one is their favorite. It crawls the most often and provides information for the domain to the most in-depth. And if precision and speed are what you're searching for, SEMrush is your weapon!

According to most Search engine optimization gurus in an internet search engine marketing Dubai firm, this Search engine optimization weapon is completely great with regards to performance statistics and web site data. Do not forget to use SEMrush Search engine optimization analysis tools in your venture.

SEO Best Practices

Keywords: Though the keywords will pull on the search engines and create your website rank higher, do not use Meta tags or keywords which don't have any connection with your page content. Otherwise, your site might wind up getting penalized. And you can bold or sew key terms to highlight them well. This is among the Search engine optimization best practices that are frequently ignored.

You should regularly update your web site content if you want to get your web site reach high rankings on SERPs. You change the keywords and according to fashion and also ought to keep watch of your opponents.

A lot of people have a propensity to ignore the quantity of traffic if they could optimize the image alt tags having the keyword phrases that are suitable which they might receive on their website. With the proper keywords, you can provide an accurate description of your pictures and make them readable for internet search engine robots.

Probably the most crucial and cardinal rules of Search engine optimization is to use your best keywords and optimize the content of your web site in a manner that makes it readily crawlable for search engines.

You could take advantage of tools such as SEMrush for free. You may use it to find out keywords associated with the niche that your web site deals with and find the most suitable keywords that individuals look for.

Free Website Traffic Analysis

Google Analytics is an excellent tool to monitor how a lot of people visit your website, which pages have been viewed the most, what keywords are bringing users to your website, etc. What about discovering how your website is doing compared to your opponents?

You will have access by establishing Benchmarking. Benchmarking allows you to compare the analytics accounts of your website in your own industry to Google Analytics users. The Benchmarking record is found in the traffic section of the navigation menu.

Your stats are in contrast with other web sites of comparable size. You may Click Open Category List to select the category for your own organization. You must allow your website stats to be included in the information for others to see Benchmarks' information.

The Benchmarking service offers context. Those within your business are competing for online space and attention, and your website will be in contrast to others even outside of your opponents.

Benchmarking provides information on how well others are doing and can be the starting place for research into how you might be doing better.

With this attribute, you may track your site's Visits, Pageviews, Pages per visit, Bounce Rate, Average Time on Site, and new site visits compared to data from other sites in your space. These comparisons do need to be taken with a grain of salt. Keep in mind that you can't determine which competitors/non-competitors the information is coming from.

That is why we are recommending the most trusted SEMrush SEO tools for complete website analysis. Use the SEMrush Services and please do comments on your experience. And, don’t forget to share this article with your social friends.