What Is SEO? Search Engine Optimization Techniques?

What Is SEO
What Is SEO?

What Is SEO?

“SEO is the abbreviation frequently used to Search Engine Optimization. Search Engine Optimization (SEO) is the method of obtaining free organic traffic from search engines like Google, Bing, and Yahoo.”

Check out SEO in the respect of Google


Before discussing SEO, understand how the analysis of Google's website works. Google is today's most used and popular search engine. Google reviews and regularly ranks very website. The website crawler from Google visits websites and examines their content to store and rank appropriate website data in their database.

All main search engines like Google, Bing, and Yahoo have primary search outcomes where web pages and other content are displayed on the basis of customer relevancy due to SEO.


SEO is responsible for optimizing visibility in search engine


Search engine optimization practice for a website or web page increases the chance to appear top in the search result. When a website or web page naturally rank in the organic search result, then the great chance is that more visitors will be visited that site. So, SEO is all about optimizing visibility of web pages in the search engine.

SEO is responsible for CTR


SEO also aims to make the outcome of your search result relevant to the query of the user. The more relevant your content, the more chances to appear in the top 10 and then more chances to click on the search result i.e. high click-through rate (CTR). Relevancy of the search result is determined by the snippets of text and meta-data containing a web content page.

SEO is responsible for the originality


Search engine like Google penalizes duplicate content to rank in SERP. If your content is not original and unique, there is a considerably greater risk that Google will be blacklisted your website. Hence, SEO is fully responsible for that each content appeared in Search Engine Result Page (SERP) must be original and unique.


Classification of SEO


Search engine optimization is classified into two wide categories. One is White hat SEO and second is Black hat SEO.

If it conforms to the rules of the search engines and does not involve deception, this method is regarded as white hat SEO. White hat SEO is ensuring that the content indexed and subsequently ranked by a search engine is the same content that a visitor will see.

White hat suggestions are usually summed up as developing content for visitors, not search engines, and then having it readily accessible to the "spider" algorithms online, rather than trying to deceive the algorithm from its planned purpose.

Black hat SEO is attempting to increase rankings in ways that search engines disapprove of or involve deception. Search engines can penalize sites that they find using black hat techniques, either by decreasing their rankings or completely removing their listings from their databases. Such penalties can either be applied automatically through the algorithms of the search engines or through manual site review.

I hope these explanations can be helped you for understanding what is SEO (search engine optimization) and how does SEO help to rank your content in search engines like Google, Bing, and Yahoo. Write down your query about SEO, search engine optimization techniques and any other queries you want to answer from 7techniques.com’s team. We will respond to you shortly as soon as possible.


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